Endurance Was Never The End Goal...

Build it. Rep it. New gear inside.

I never got into endurance to get faster…

The singular obsession with PRs and race times never made much sense to me.

What made sense?

• waking up early

• pushing through resistance

• showing up for myself when no one was watching

And feeling that carry over into how I built my life.

That’s why I started Tribal.

Not just to help people run farther…

Tribal Athletes running farther

But also to help people:

• run and write

• ride and build

• train and lead

Tribal Athletes launching side hustles, creative projects, and businesses

That’s why Tribal is the endurance team for writers, creators and builders.

Because races were never the end goal.

They’ve always been the gateway to the life you’re meant to build.

• starting the side hustle

• hitting publish on the essay

• launching the creative project

Tribal Athletes writing online

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That’s what Run. Write. Build. means to us.

Building something bigger than yourself - and using endurance to fuel it, not derail it…

Check out the new Tribal merch line - with our new Run. Write. Build. coyote logo.

And for the first time ever, you can wear it.

This is the first public release of Tribal gear — designed for athletes who create, and anyone building something bigger than themselves.

CLICK THIS LINK TO GET YOUR GEAR.

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And thanks for supporting the mission.

P.S. check this hype video I dropped inside the Team Chat to release the new logo.